Scientific Seminar on “Analysis of the Prospects of Neuromarketing Research in Consumer Behavior” at SUSh

During the scientific seminar, Shushanna Grigoryan, a lecturer at SUSh Department of Psychology and Sociology, touched upon the application of neuromarketing tools in terms of identifying and predicting consumers’ attention, emotional responses, and decision-making mechanisms.

The speaker also addressed consumers’ decision-making processes, presenting their epistemological and emotional components, and conducted a comparative analysis of theoretical approaches from different scientific schools.